We have finally reached the middle year, 2022. In this post-pandemic environment, businesses are still recovering losses from 2020. Multinational enterprises can now operate remotely using digital-first technology. They can also maintain their existing business operations through shifting to digital mobile-first or cloud-based cross-platform app developmentsolutions.
The acceptance rate for digital-first enterprise mobility solutions is rapidly increasing, which encourages IT leaders and innovators to embrace mobile technology. This will open up many opportunities for businesses to compete in the market.
Mobile-first software is a good option for businesses, as users are more inclined to use mobile devices than traditional systems.
Let’s see how IT mobility trends change as we watch the months pass and what breakthroughs they offer in the next year 2023 and beyond.
Why is it important to develop mobile apps?
The mobile app development market has seen a boom due to the increasing demand for mobility solutions. These statistics show the importance of innovation in the mobile apps business.
Userbase for Smartphones
One survey shows that smartphone users have increased between 0.3 and0.6billion per year since the smartphone was introduced. In 2016, there were 3.6 billion smartphone users. By 2022, the number has risen to 6.6 billion subscriptions. 7.7 billion subscribers are expected by 2027. We can see a 10.4% increase in smartphone users from 2016 to 2022 if we look only at the number of smartphones used.
Android versus iOS Mobile Device Users Global Marketplace Android mobile phone users dominate the market with 72.2% market share globally.
US Market When comparing Android and iOS users in the US, the iOS market is the dominant one with 57%.
UK Market Both the iOS and Android markets are highly competitive in the UK mobile market. Android mobile users led with 53% market share in the Q3 2020 survey. However, in the Q3 2021 study, iOS mobile users had 51.6% and Android users had 47.8%.
These projections make it logical for businesses to create a mobile app to reach the largest number of potential customers. Global tablet users have increased by 36% over the past six years. With estimates of 1.14 trillion, this indicates the need for cross-platform application development.
Smartphone Utilization
You will notice that everyone is engaged in mobile activities when you look around you in public.
One survey found that the average person spent 4 hours 23 minutes per day looking at their phones in 2021. Mobile applications are expected to become more popular and their use will increase by 4 hours 35 minutes by 2023.
Additionally, the average smartphone addict checks their screen 262-250 times per day. This is less than five minutes.
This surge in smartphone use is due to the digitization of financial, commerce and management services as well as the availability of entertainment content.
Due to intense consumer attention to their smartphones, businesses could generate $935 billion in revenue through offering services via the cutting-edge Mobile App Solution.
Statistics about Mobile App Development and Downloads
The mobile app development as well as download statistics must all be addressed.
Play Store from Google
Google is used by the largest number of people worldwide for basic queries. In the first quarter of 2022, there were approximately 2.65M android apps and 494K+ developers in the Google Play Store.
Although Google Play Market is removing spamming and low-quality apps, the number on the store keeps growing. Over 3,739 mobile apps are added to the Google Play Store every day! Google Play is the largest mobile app store in the world thanks to its growing number of apps.
The newest app download rates for Google Play Store apps rose by 50% over 2016.
SensorTower predicts an increase in app spending on Google Play Store from $53 billion to $60 billion by 2022.
The App Shop
Apple App Store is second in size and close to Google App Store. It has a diverse user base. The information can be found in the section below under “Android and iOS Mobile Device Users.”
The App Store now has 2.11 million iOS apps, and 724K+ developers worldwide. The entire App Store iOS apps have around 221,666 games, the rest being non-gaming applications.
Statista’s latest poll shows that 36 000 iOS mobile apps will be available in the App Store worldwide in June 2022, according to Statista.
The App Store is growing in popularity worldwide and has a large user base. It expects that revenue will increase to $96 billion by 2023 from $88 billion during the first quarter 2022. This growth is shown below by region:
We’ll now examine mobile app retention rates based on app categories. This will show consumers’ devotion to the program that they have downloaded.
Statistics on Mobile App Retention
When building a mobile application, the user retention rate should be the first priority. While it may be more difficult to keep users happy all the time, it is possible to try other methods.
Let’s first define what the retention rate for mobile apps is.
Based on the number of users who continue to use the app after the installation, the mobile app retention rate can be calculated. The higher the percentage of users who use the app, the better the retention rate. The 30-day period in which mobile app users are assessed is called mobile app retention.
This is the average mobile app retention rate for mobile developers:
The mobile app design genre and type will determine the user retention rate. Below are the industry types that have the highest average retention rates for mobile apps:
You must therefore examine the elements that lead to higher app growth in order to retain more users on your mobile device.
Factors that Influence Mobile App Growth in 2023
Mobile apps account for around 90% of smartphone users’ attention. It would be interesting to learn what factors motivate smartphone users to stay with their favorite mobile app. This research will give you recommendations to improve the productivity of your mobile application solution.
Mobile apps: Features and functions
1. Appealing UI/UX Designs For Mobile Apps
The most volatile trends in mobile UI/UX design are those for mobile. The success of mobile UI/UX design has increased significantly over the past few years. The market is becoming fiercely competitive for the best mobile app UI/UX that will increase user retention.
2. Outstanding Performance
Mobile applications must perform at their best in order to be successful. Mobile app users today need apps that are constantly updated, provide a pleasant user experience, and meet their every requirement.
There is so much competition within the mobile app market, and your mobile app performance and Flutter app development company are the only things that can help businesses scale effectively.
30% of users of mobile apps prefer their app to load within a few seconds.
49% of smartphone app users will wait for a launch to take place, even if it takes 2-3 seconds.
Inability to load apps at such speeds could lead to the loss of loyal users.
Forrester Research estimates that the average mobile user uses 25 apps per month. However, 80% of users use only 5 mobile apps per year.
3. Platform-Specific Audience
Because of their high retention rate, the Android and iOS platforms are the most popular. It is therefore important to choose the right app development type. Also, you should be aware of the costs associated with mobile app development for iOS and Android apps. iOS app developer rates are slightly higher.
You have the option to create cross-platform and hybrid mobile apps that can generate amazing income. This is a cheaper option than native app development, and you can make money from any app hosting website.
Following the Success Trends in Mobile App Development Solutions
After learning more about mobile app development, and how to generate income for your company, you may feel inspired to make your own mobile app. Are you unsure what type of app development you want? Simply put, what type of app development do you desire? Continue reading to find out more.
These mobile app concepts and categories will help you create the most revenue-generating apps. For more information, see the below mobile app statistics and development recommendations.
Apps for social media:
Social media apps have been well-known since the advent of Facebook. Social media platforms have become an integral part of our lives for entertainment and networking as well as marketing. Did you know that 9 out of 10 adults spend at least 4-5 hours a day on social media?
This information can be gathered from both ourselves and others without the need to conduct large surveys. The majority of social media users use apps like Snapchat, Instagram, Twitter and Twitter regardless of where they travel.
Apps for video streaming:
Entertainment is something we all need. It’s easy to access thousands of entertainment series, movies, and documentaries from around the world through one app. We use YouTube, Netflix and Amazon Prime Video for Over The Top (OTT), or online video streaming apps.
According Statista:
The OTT marketplace revenue was valued at $121.61 billion in 2019, and is expected to rise to $275.30 million by 2022.
At a CAGR rate of 11.60%, that’s $476.60 trillion by 2027. (2022-2027).
In 2022, the user penetration ratio will be around 35.7%. It is projected to rise to 44.1% in 2027.
Financial apps (net banking and stock market, ewallets, etc.)
After online video streaming services that offer application statistics, financial apps are the most preferred mobile app. One study found that 61% of consumers prefer online financial applications to manage their accounts. Their use is expected to rise in the coming years as e-transactions become easier and more convenient.
Nearly 90% of smartphone users prefer online banking apps to check their bank accounts balances or make online payments.
97% of millennials use mobile banking apps, while 89% of smartphone users use them heavily.
Based on current revenue figures, mobile banking apps personalization could increase revenue by 15%.
Online banking apps are a great way to retain customers.
The online financial app business can be estimated to be worth $1,576.86million by 2027. It is expected to grow at a 5.7% annual rate (2020-2027).
Apps on-demand (eCommerce, Booking, Delivery)
The user base for on-demand service apps has increased significantly following the COVID-19 crisis. This includes online bookings (hotel accommodations, services bookings, etc. Online shopping apps, online grocery delivery apps, etc.
Due to the increasing popularity and many uses of on-demand services, it will earn $335 million from these apps by 2025. (Source unknown)
CBInsights estimates that US smartphone users spend approximately $57.6 trillion annually on market services.
Additionally, the European on-demand app market spending is expected to exceed $1.8 trillion by 2025.
The on-demand app market offers many business opportunities for new entrepreneurs. It also assists them in making better business decisions on a global scale in the coming years.
Gaming Apps
In 2021, the mobile gaming industry generated $180.3 billion in revenues. This represents an increase of 1.4% over previous years. Each year, the number of gamers joins the business.
The number of mobile gamers who used gaming apps on their smartphones grew by 3. billion in 2021. This is a 5.3%+ increase over previous years. Additionally, 55% of these mobile gaming app users came from Asia-Pacific.
Globally, only 21% and 25% of Android apps were downloaded.
43% of smartphone users use mobile apps exclusively for gaming.
78% of gamers use Android smartphones.
58% of game app users prefer puzzle games, which is 57.9%=58%.
Gaming is a growing industry that has become a major income source. Gaming is changing the game by incorporating web 3.0 technology in its business. This allows for many new features and experiences that are engaging and fun.
Final Thoughts
The demand for mobile apps will continue to grow, and mobile app design and its adoption rates will rise in the coming years. Combining traditional mobile apps with web 3.0 technology will profoundly change the mobile app industry in terms of user experience and performance as well as security. This concludes our discussion about mobile app growth trends and the top trends to watch in 2023.
An app developer company can help you learn more about the mobile application industry and its development cycle.
Author bio-
Amara is part of the DianApps editorial team, which offers website design company. Her passions have been exploring the latest technologies, learning about them, and writing their opinions. She is always looking for new ways to share her thoughts, learn about technological advances, and record the details. She can be found reading books and articles on a variety of topics, or writing down her thoughts in a notebook.
